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›Getting Started

About

  • Overview

Getting Started

  • Introduction
  • Providing User Data
  • Providing Ad Performance Data
  • Providing Ad Network API access
  • Receiving Data from AlgoLift
  • Receiving Probabilistic Attribution pROAS from AlgoLift
  • Providing SKAdNetwork Postbacks

LTV Projections

  • User Guide

Intelligent Automation

  • User Guide
  • Intelligent Automation FAQ

Intelligent Budget

  • User Guide
  • Intelligent Budget FAQ

FAQ

  • LTV FAQ
  • Organic Lift FAQ

Campaign pROAS Output

Introduction

AlgoLift's Probabilistic Attribution solution for iOS14 provides app developers the tools to measure the performance of their advertising campaigns where ad networks don't have access to the IDFA. Utilizing anonymous user data, the Algolift user-level predicted LTV's, and the ConversionValue data from Apple's SKAdnetwork, our attribution model reports ROAS performance at the campaign level on a daily basis.

Raw Data

A raw output of the Probabilistic Attribution solution will be available daily for your processes to ingest and use in any other systems. The data includes a row for each campaign ID and install date and these projections show the projected revenue for advertising campaigns at day 30, 60, 90, 180 and 365, along with cost data that can be used to calculate pROAS.

We will create the S3 bucket to hold this data and provision access for your systems (please make sure you've provided your AWS IAM profile to us to ensure access). It is partitioned by projection date (same as output date) and may be split into multiple files based on size. We encode output as compressed CSV for maximum compatibility with downstream systems.

The key structure of our output looks like the following:

s3://algolift-<client>/<app>/daily_output/campaign_proas/2001-01-01/campaign_proas_output_0000.csv.gz

Campaign pROAS Output Schema

FieldData TypeExampleDescriptionColumn Type
report_datedate2020-01-06Date of activity (date that the ads were served)Dimension
sourcevarchar(255)apple search adsSource / Channel / Ad Network NameDimension
campaign_namevarchar(255)FB_LAL10pCampaign nameDimension
campaign_idvarchar(255)9b06c7532aCampaign IDDimension
spenddouble1343.32Total spend reported by the network for this date rangeMetric
cpidouble3.23Estimated cost per installMetric
clicksinteger6240Total reported clicksMetric
impressionsinteger617760Total reported impressionsMetric
installsinteger80Estimated app installsMetric
actual_revenuedouble300.34Estimated actual revenueMetric
projected_revenue_30double2334.39Projected gross revenue in dollars for horizon of 30 days made on projection_date. This value will represent the actual revenue once the cohort is 30+ days past acquisition_date_endMetric
projected_revenue_60double3940.01Projected gross revenue in dollars for horizon of 60 days made on projection_date. This value will represent the actual revenue once the cohort is 60+ days past acquisition_date_endMetric
projected_revenue_90double6380.67Projected gross revenue in dollars for horizon of 90 days made on projection_date. This value will represent the actual revenue once the cohort is 90+ days past acquisition_date_endMetric
projected_revenue_180double18973.13Projected gross revenue in dollars for horizon of 180 days made on projection_date. This value will represent the actual revenue once the cohort is 180+ days past acquisition_date_endMetric
projected_revenue_365double42544.61Projected gross revenue in dollars for horizon of 365 days made on projection_date. This value will represent the actual revenue once the cohort is 365+ days past acquisition_date_endMetric
projected_organic_lift_30double2334.39Projected organic incremental revenue for horizon of 30 days that was driven by this marketing activityMetric
projected_organic_lift_60double3940.01Projected organic incremental revenue for horizon of 60 days that was driven by this marketing activityMetric
projected_organic_lift_90double6380.67Projected organic incremental revenue for horizon of 90 days that was driven by this marketing activityMetric
projected_organic_lift_180double18973.13Projected organic incremental revenue for horizon of 180 days that was driven by this marketing activityMetric
projected_organic_lift_365double42544.61Projected organic incremental revenue for horizon of 365 days that was driven by this marketing activityMetric
projection_datedate2020-02-01The date when the projection was madeDimension
← Receiving Data from AlgoLiftProviding SKAdNetwork Postbacks →
  • Introduction
  • Raw Data
  • Campaign pROAS Output Schema
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