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›pROAS for SKAN

About

  • Overview

Getting Started

  • Introduction
  • Providing User Data
  • Providing Ad Performance Data
  • Providing Ad Network API access
  • Providing SKAdNetwork Postbacks
  • Receiving user-level LTV projections
  • Receiving pROAS for SKAN

LTV Projections

  • User Guide

Intelligent Automation

  • User Guide
  • Intelligent Automation FAQ

Intelligent Budget

  • User Guide
  • Intelligent Budget FAQ

pROAS for SKAN

  • Campaign pROAS FAQ

FAQ

  • LTV FAQ
  • Organic Lift FAQ

Campaign pROAS FAQ

General

Q: Why are receiving both SKAN and MMP attributed campaigns?

The data output AlgoLift provides is intended to be consumed by a client's ETL daily to feed a BI stack. For completeness sake, we've also included traditionally attributed campaigns in our output. Please refer to our documentation on campaign pROAS for a more detailed description of how to differentiate between the two attribution methods.

Facebook and Google

Q: Why are there less install counts per campaign from AlgoLift’s campaign pROAS output than what are reported by Google and Facebook?

Google / FB will report "modeled conversions" on top of the SKAN postback counts, while the AlgoLift campaign pROAS only counts the postbacks received by the networks.

Q: Why are some Facebook and Google campaigns missing?

Possible reasons:

  • Since those platforms support non-mobile targeting (for example web accounts), make sure you are only comparing the set of SKAN campaigns
  • Not all of your FB/Google accounts may have been shared during the onboarding process, please reach out to your CS team to confirm which account IDs were provisioned
← Intelligent Budget FAQLTV FAQ →
  • General
    • Q: Why are receiving both SKAN and MMP attributed campaigns?
  • Facebook and Google
    • Q: Why are there less install counts per campaign from AlgoLift’s campaign pROAS output than what are reported by Google and Facebook?
    • Q: Why are some Facebook and Google campaigns missing?
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